Continuity programs are playing an increasingly vital role in the long-term success of direct marketers. An industry that once relied on one-off product sales now has sophisticated relationship-based continuity and retention programs. Since a fulfillment company is essentially an extension of a marketer’s brand, managing these programs is absolutely critical to the welfare of the business. At Fosdick we leverage decades of experience to enable our clients to maintain the most enduring and profitable programs with their loyal brand followers. We do this by ensuring customer satisfaction with timely shipments and the ability to adapt to the changing demands of the individual consumer.
Similarly, membership and rewards programs that seek to nurture brand affinity must be managed with the utmost care. At Fosdick, we have the systems and personnel in place to execute such programs with perfection.
Fast Fact: The single leading category in direct response is health and beauty and many of the top ranked programs rely on continuity to create a sustainable business model.
Electronic Retailer magazine.
Fosdick has the experiences, processes and systems in place to handle continuity terms, membership and awards programs. We manage the end-to-end process including automated order processing, printing, kitting, distribution, invoicing and customer service.
Fosdick has extensive experience with both positive option and negative option programs and handles all facets of such programs including:
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