Fosdick Fulfillment | Direct Response Television | Beyond the Pack
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Direct Response Television (DRTV)

Direct Response Television or DRTV is a powerful marketing engine that empowers consumers with product knowledge and drives direct sales over the telephone, through the web, and all ancillary channels of distribution. Fosdick is a pioneer and the undisputed leader of shipping products sold via infomercials and commercials featuring toll-free numbers and website addresses for direct ordering.

Fast Fact: Does Wallingford, CT sound familiar? It should. It is the location of Fosdick Fulfillment’s headquarters and has appeared at the end of thousands of DRTV commercials that have generated literally billions of shipments!


The Fosdick Fulfillment Process

Receipt of Order

Fosdick receives television-generated orders that occur through a variety of ordering mechanisms that include:
  • Inbound Call Centers
  • Live Operators
  • Interactive Voice Response (IVR) Environments
  • Online
  • Mobile

Order Processing

Fosdick’s dedicated staff of programmers and data processing personnel ensures a secure environment for the first phase of inbound orders. Our approved Merchant Processors, who adhere to the highest industry standards, must first authorize orders received. Approved orders are then automatically printed on labels or order sets and sent to our warehouse with due speed. Rejected orders are reprocessed to make sure that the greatest number of valid orders can be processed; however, we take special care to work with our Merchant Processors to filter out any permanently rejected orders so that the marketer’s financial risk is minimized.

Once approved, orders are printed on labels or order sets and sent to our warehouse for pick, pack and ship. Backorders, for out of stock items, are managed through our backorder system and we take special care to manage customer expectations if this situation arises.

Many of today’s leading DRTV programs rely on continuity, so naturally Fosdick’s state-of-the-art systems allow for shipments at pre-determined intervals. Installment billing or multi-pay options are also available.

Complete access to reports and all activity is available in real-time through our Internet Web Interface, Information Tracker.


Fosdick Warehouse

Working in direct communication with our Data Center, our Warehousing Services Department will pick, pack and ship orders forwarded by the Data Center. Fosdick consults with clients to ensure they optimize their postage savings by selecting which location(s) they ship from. With fulfillment centers in Wallingford, Connecticut, Toronto, Canada, and Reno, Nevada, Fosdick customers can take advantage of truly integrated, bi-coastal locales that enhance shipping speed and reduce costs.


Fosdick Customer Service Center

Perhaps the most important aspect of any direct marketing program is to deliver great customer service that keeps returns to a minimum, and increases repeat business. Please visit our Customer Service Center section for more information on our unique approach to keeping your customers happy!