Rebate / Free Offer
Look to Fosdick Fulfillment for program development, consulting and program execution of all aspects of your consumer and trade rebate programs.
Fosdick's Role
Turnkey Services
- We will consult and help you build the most appropriate offer structure
- We can design and draft copy for your order form(s)
- We can help forecast consumer/trade redemption rates
- We can assist the brand in the budgeting process
- We can provide a cost/redemption analysis
- We can print the medium that you choose to promote the offer
- We test the processing of your promotions; we adhere to client specifications
- We will recommend the best payment vehicle needed to reach your targeted audience
- We provide an online reporting system; available 24/7
- We can provide "live" customer service or self-service online access for your consumers
- We can build, maintain and update a unique database of participating consumers
Guidelines and Facts
- Develop a specific objective for the program. Note that rebates are positioned to provide the perception of a strong price discount to the consumer; coupons provide the actual discount at point-of-sale.
- Include rebate strategy as part of your specific promotion mix; programs of this type increase product movement and generate brand awareness to the trade and to the consumer.
- Include creative strategy with rebate programs to increase consumer appeal and response levels.
- Make the rebate offer easy to find and easy to use. It will benefit the brand, the retailer and the consumer.
- Maximize consumer participation by making proof-of-purchase requirements clear and easy for compliance.
- Additional incentive overlays to the rebate offer will increase response rates as well as sales of your brand. Tie-in offers with the retailer may provide you with additional retail support, i.e., in-store signage, feature ads or off-shelf displays.
- The value of requiring a dated cash register receipt is questionable since proofs of purchase are the real confirmation of purchase.
- Draft rebates work the best. Case studies show a $5.00 pulled close to 150% higher than five $1.00 coupons on a bounceback basis. However, if the objective is to generate repeat purchases, the bounceback tactic encourages the consumer to purchase again (at least 85% of the time of the redemption rate for a bounceback coupon).
- Terms must be simple and clear and easy to interpret. Clearly specify the required number of proof of purchase, types of proofs required, expiration date of the program and allotted time for delay.
- Do not over use rebate programs; most used frequency is 3 times per year in the same market area for the same brand.
- Build a database of brand customers who respond to your rebate program. This list can be used for market research, direct mail campaigns, product sampling and more.
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