Expertise

The 1980’s marked a period of growth and innovation for retail, as marketers foresaw massive potential opportunity in changes to television broadcasting laws of the time. Fewer regulatory barriers left the air waves open for new and creative methods of advertising to take shape. This rennaissance culminated with the infomercial era, and the subsequent Direct TV business.

Fosdick was there in the earliest days of Direct TV, and played a pivotal role in the adaptation of the model amidst the dot-com boom, and web 2.0.

Today, there are entire industries that while unique, can trace their media marketing and DTC concepts right back to the DRTV model. An active contributor to this evolution, Fosdick offers clients perspective and expertise few other fulfillment service providers possess.

There was a time, when web access armed consumers with a research tool. With the internet at their finger tips, research into brands and iterations of products types was made simple. Shoppers could even pin point the locations of the brick and mortar stores where they’d find the best deal!

Now that the internet has reached scale, however, ecommerce and its inherent convenience is slowly, but steadily, emerging as a preferred shopping method. Though online shopping still accounts for just a small portion of overall retail sales, product companies of all categories and sizes have begun to develop an ecommerce channel, pressure testing the many ways in which comapnies maintain their online presence.

Whether your company sells on its own dedicated website, or through a major online retailer like Amazon, Walmart, or Target, a fulfillment partner with trusted EDI can be a huge asset in order management, overall efficiency, and customer relations. Our interfaces pair with your systems, or those of other major retailers, instantly recieving orders for inventory stored in our warehouse. From there, we’ll pick, pack, and ship direct to customers with tracking and confirmation info. All of this is done with extreme care for and consideration of  your brand’s reputation and long term health!