Television Direct Response
The 1980’s marked a period of growth and innovation for retail, as marketers foresaw massive potential opportunity in changes to television broadcasting laws of the time. Fewer regulatory barriers left the air waves open for new and creative methods of advertising to take shape. This rennaissance culminated with the infomercial era, and the subsequent Direct TV business.
Fosdick was there in the earliest days of Direct TV, and played a pivotal role in the adaptation of the model amidst the dot-com boom, and web 2.0.
Today, there are entire industries that while unique, can trace their media marketing and DTC concepts right back to the DRTV model. An active contributor to this evolution, Fosdick offers clients perspective and expertise few other fulfillment service providers possess.